Analysis Report Essay Example | Topics and Well Written Essays - 4000 words

Analysis Report - Essay Example makes it clear that the efficiency of an organization and above all its effectiveness and value addition capability to the business are the critical elements that attribute to its ability to generate revenue apart from the obvious issues of competition and supplier/demand issues. This makes it clear that in cases of issues related to revenue and profits an organization should not only address the external re-engineering principles but also focus upon the investigation internally in order to effectively achieve sustainable competitive advantage in the target market. In the light of the above arguments, this report presents a critical analysis on the six different areas of problem identified by the reviewing consultants for James Merriot Ltd. The report contains six sections each focused on a specific issue with solution an optimum solution to the problem in order to effectively re-engineer the organization to achieve market leadership in their area of business. The assessment by the consultants on the market in which the company under discussion is performing business reveals that not only competition is high but also the demand for a variety of services other than the trivial electroplating of specific devices. Since the company pioneers in the manufacture of building fittings and also in electroplating in specific areas of business like the automobile industry, it is necessary to effectively integrate the resources of the organization to increase the sales. The market development strategy is argued as the most effective strategy for an organization that has international presence and also able to increase its sales through targeting on new markets as argued by Gerry Johnson and Kevan Scholes (2003). The consultants’ review makes it clear that there is great potential for the company to develop its market in the Far East as well as in the existing geography. The argument by the consultants that the market in which the company is operating does not have many